Remember in Part 1 of Why You Have To Talk Really Slow To On-Line Baby Boomers, you can easily use your weekly newsletter (you do have a weekly newsletter don’t you? If not, watch for part 3 of this series.) as the hub of your blog strategy.
Once you have that newsletter article posted on your blog, you simply need to add a second blog post per week and you don’t need to write anything in order to get that done.
Here a a couple of my gold nugget tips for easy blog posts:
1. Do a monthly book review: Pick one of your FAVE books, remember your clients and prospects like to read the same stuff you do. Just write a short review of what you liked and didn’t like about the book. Just 100 words or so is plenty.
2. Start collecting Affiliate partners. There are coaches, consultants and business owners selling all kinds of recorded material that your audience would like. They will pay you a percentage for sales from your site. Post their material once a month. One new partner per month. Ask them to provide you with a 200 to 300 word post. Voila….instant article! (I lead the blog title with Catherine Recommends, for these posts)
3. Find an entertaining YouTube video your audience would enjoy. YouTube is the best. Cute animals, adorable babies, inspirational TED talks, you name it, there are countless FAB videos out there. It is simple to clip the “embed” code and add it to your blog.
4. Reprinting Colleagues’ Blog Posts and Articles. A great strategy is to google topics your audience enjoys. When you find a blog with an article that entertains you, simply email that person and let them know you are reprinting their article on your blog. Simply adding their bio at the end with a link to their blog will create a great alliance for you. (Think of it, wouldn’t you be flattered if your article was picked up by another small business owner?)
There you have it. Four simple ways to post on your blog regularly without having to strain your brain and write when it is not easy for you. Remember, the power of your blog is that your people can talk to you. It is critical that you hear what they have to say so you know how to reach them with your materials and offers.
Stay tuned for Part 3 for tips on how to stop procrastinating and get yourself an easy newsletter plan for your list.
Wonder how your internet savvy measures up? Take this free quiz and find out for yourself: What’s My MQ?