Down on her luck, she scanned Craig’s List every day searching for work. Stretching every dollar and investing all she could in marketing her fledging life coaching business, Carly was drowning in debt and her stack of unpaid bills screamed at her every day.
After over 100 tries with Craig’s List, she finally found a position. It was perfect for her in many ways, the job demanded know-how in exactly what she knew how to do.
With all she had taught herself over the last couple of years to establish a web presence, Carly was highly qualified to work as an internet savvy administrative assistant for someone else who wants to be known on line.
While the sting of her failed coaching business was easing up some, Carly was still haunted by what she had been led to believe about being a life coach. In truth, she knows she will bounce back and she is a lot wiser now, but her confidence has been shaken badly.
Finding a position at this crazy time in our country is remarkable and Carly knows how lucky she is to have a job. Plus, $15 an hour is on the high end of many jobs available out there.
All that being said, when Carly works today, it takes ten hours to earn $150. It used to take her two hours of coaching to earn that same amount. And now that she is an admin, she feels awful about how little she used to pay her admin people.
How did Carly find herself in this dilemma? Working all of her creative hours for peanuts and then giving her faltering life coaching practice the fragments of her time and energy that are left over……
Can you relate?
When I met Carly, the first thing I asked her was, “Do you have a blog?” Immediately she went into a laundry list of all the things she had been meaning to do and blogging was one of the many.
“This isn’t confession,” I kidded her. I then began to ask her the following questions….
1. Do you want to hear what your clients are thinking?
2. Do you want to build an undeniable expertise with on line evidence that you know your stuff?
3. Do you want a low cost promotional machine that will automatically draw visitors to your website through Facebook and Twitter?
4. Do you want to reach hundreds of people with your information?
5. Can you write an email?
Carly and I sat down and had a serious conversation. Should she give up? NO! But she also had to buck up and create revenue from somewhere while she brushed up her internet presence.
If someone google’s your name, what comes up? Do you have 50 articles on your topic? 100? 10? If you are not leveraging your blog to meet and greet your prospective clients, you are missing a great opportunity to ‘pre-sell’ your contacts.
Intimidated by the prospect? Don’t be. Seriously, if you can write an email, you can host a blog. I am going to be writing about http://posterous.com in part two of this article. You can be a blogger in 15 minutes and I am going to show you how!