Imagine that Debbie Disaster decides she needs help. She is up in the middle of the night smoking a cigarette and surfing the net looking for something…anything that will give her some direction. She really needs a coach.
If she types “I need a life coach into Google,” Would that work? Would she find you?
Using my own experience as an example. I started out as a Life Coach years ago. If you look up life coach on google, you get 4,570,000 hits. Not such great odds. And I could help Debbie!
Then I specialized as a Love Coach with soul mates as a specialty. Love Coach gets 465,000 hits so that was better. But still clients trickled in. My ideal clients couldn’t find me.
Even now that I have achieved many of my goals, I looked through the first 6 pages of love coaches today to see if I was there and nope, nothing.
Not only that, there was a site for “Why I Love Coach Bags?” on page 2. LOL
Everything changed when a mentor of mine strong armed me into picking a specialty within the love coaching segment of the life coaching community. I chose Breakup Recovery. Then I blogged and blogged about it.
Today, if you google breakup recoveery, there are 4,420,000 hits and I am on page 2 on my way to page 1. YourTango.com is really helping me. My clients are finally finding me when they google for help.
I write my blog to the person who is awake in the middle of the night wondering, “Why did he breakup with me?”
When you focus your blog on the specific problem you solve, you will attract, connect with and engage your Debbie Disasters, whoever they are, and then google will know you too!
Feel free to leave your questions and comments about blogging, I will write about it in a future column!